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The American
Public Learns about Deming
In America, however,
Deming was still unknown outside a few specialized circles. He published
technical papers and enjoyed a prosperous consulting business, but he was
by no means a household name.
That changed in 1980,
when NBC produced a documentary about the postwar success of Japan’s major
industries. The documentary was more than just a casual study of Japanese
corporate practices. In 1980, America was mired in recession, and Japanese
manufacturers were cleaning up in the American market. A mere thirty-five
years after World War II, Japan seemed to have outpaced America
as the world’s top manufacturer.
The documentary
entitled “If Japan Can…Why Can’t We?” aired on June 24, 1980. Millions of
Americans tuned in, including some executives in the ailing U.S.
automotive industry. Almost overnight, the eighty-year-old Deming became
the most sought-after quality guru in the Western world. The
“Japanese-style management” boom of the 1980s was officially underway, and
the Deming philosophy was a core component of the new gospel.
Although the term
“Japanese-style management” is largely passé today, Deming’s concepts of
statistical quality control and worker empowerment have taken root in
America and throughout the world. It is difficult to imagine anyone,
anywhere holding a job in an industrial sector without learning his name.
But Deming is most revered in Japan, where manufacturers first applied his
insights in order to lift their nation out of desperate postwar poverty.