Nemawashi
is an agricultural metaphor. The idea is that before a farmer plants a
rice seedling, he should prepare the roots to go into the soil, so that
the seedling has the best chance of survival. Today relatively few
Japanese are involved in rice production, but nemawashi has taken
on a new, more figurative meaning—which is especially applicable to many
business situations.
Suppose that you are
a low-level or mid-level corporate employee. You have been chosen to
present your department’s new project proposal to an upper management
committee. The approval of the project rides on the success of your
presentation.
If the formal
proposal meeting is the first time that the management committee members
see it, a number of things could go wrong. They could ask a lot of
questions that you can’t answer, or you could find that the particular
approach you have chosen creates problems for one or more of them. Any of
these stumbling blocks could derail your project.
A better method would
be to hold informal discussions with each one of the committee members
before making the formal presentation to the group. This will enable you
to answer any objections in advance, and get each committee member “on
board.” By the time you make the formal presentation, the hard work will
be done, so you will be able to more or less breeze through the meeting.
This scenario depicts
the practice of nemawashi in the business world. Whether you work
for a Japanese company or not, nemawashi is a valuable technique
for getting your way in a corporate environment.